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By pureholidayhomes.com | Published 30th August, 2011

Look out for the badge! We have just launched a unique owner identification system, designed to offer holidaymakers peace of mind when searching for their ideal rental property.

At present, there are no direct from owner rental websites in the world that officially verify the identity of the registered owners and on occasion, this can lead to instances of fraud where supposed owners operate under a false identity.

To combat this issue, pureholidayhomes.com has partnered with leading identity authorisation company GB Group and implemented their URU identification system, meaning customers can book holidays with confidence, knowing the people they deal with are not operating under a false identity.

How does our URU work?
Powered by GB’s award winning ID3 technology, undertakes verification checks on owners by cross referencing the information they provide on application with a number of datasets to  identify consistency and if necessary, inconsistency across these data sets.

How does the pureholidayhomes.com VERIFICATION scheme work?
Homeowners wishing to participate in the scheme will undertake a quick and confidential identity check and in return they will receive a badge that can be displayed on their listing, website or social media pages that will inform holidaymakers that they have passed a thorough identity test. The badge displayed below will become a sign of authenticity.