We've merged with a major European travel group!

For the @Leisure-Group, the purchase of pureholidayhomes.com represents a further strengthening of their position as one of Europe’s most successful online accommodation brands, which currently includes in excess of 300,000 holiday homes, holiday parks and hotels. With a 2011 turnover of almost €200 million, the @Leisure-Group also recorded over 1.5 million holiday home bookings last year. For pureholidayhomes.com, this acquisition represents a hugely exciting new chapter and an opportunity to cement itself as one of the leading UK based holiday home rental websites.

pureholidayhomes.com launched in January 2010 in an effort to provide a new and exciting feel to the UK’s holiday home rental sector. With over 26,500 properties listed in under two years, pureholidayhomes.com is one of the fastest growing companies in the sector and has been nominated for numerous awards and frequently been featured on national television and radio due to its innovative marketing and development initiatives.

For the @Leisure-Group  the acquisition is a logical step. Chairman Maarten Esser: “By completing the acquisition of pureholidayhomes.com  we accelerate the realisation of our international growth ambitions. We want to be present in all the major European markets, so also in the UK. Via this acquisition we will be able to give both UK property owners and UK holidaymakers access to our European wide platforms. ”

Sean Collins, CEO of pureholidayhomes.com, comments: “This is a hugely exciting time for pureholidayhomes.com. From the start we have had an aggressive growth plan for our brand and the partnership we have now forged with @Leisure-Group enables us to continue to offer our registered owners and website visitors a first class experience whilst also continuing to expand and revolutionise our sector. Our inclusion into the @Leisure-Group will give us the resources and necessary investment to ensure  pureholidayhomes.com remains at the forefront of the ever progressing holiday rental market in the UK and across Europe.”

The @Leisure-Group is one of the largest providers of accommodation rentals throughout Europe. @Leisure-Group is the market leader in both the Benelux and the German online travel markets. @Leisure-Group offers an excess of 300,000 holiday properties in more than 30 countries. More than 1.3 million holidaymakers from over 50 different countries book their holiday every year with @Leisure-Group.

If you have any questions regarding the purchase of  pureholidayhomes.com by the @Leisure-Group or would like any further media information, please call: +44 (0)1753 728 730 or email: marketing@pureholidayhomes.com.